• Reporting to the Senior Director of Sales, you will be instrumental in expanding WAYB's market presence through our wholesale partners. • You will be responsible for driving revenue, strengthening key relationships, and ensuring operational excellence to support our sales team. • Lead strategic growth driving revenue growth by managing and expanding relationships with current wholesale partners. • Create monthly, quarterly and annual sales forecasts, with data analysis, business logic and accuracy. • Constantly measure the business progress through sell through reporting and financial analysis. • Create product merchandising plans with assortments that meet the customers needs and address market opportunities. • Provide competitive analysis from the market, to identify gaps and opportunities. • Ensure strong working relationships with buyers, GMM’s and top executives at each account. • Identify new business, proactively monitoring the market for new wholesale leads and business opportunities. • Act as a key resource for the sales team, streamlining processes and ensuring smooth order fulfillment. • Implement process improvements to increase sales efficiency and effectiveness. • Manage KPIs, track and report on key metrics like order cycle time and accuracy to ensure business goals are met. • Act as brand ambassador, serving as the main point of contact for wholesale and direct-to-consumer customers, representing the WAYB brand. • Quickly investigate and resolve customer inquiries and sales-related issues. • Connect the sales team with operations and fulfillment partners to ensure seamless execution.