Selector
Industry leading AIOps platform for operational intelligence.
ABM Marketing Manager
Location
California
Posted
67 days ago
Salary
Not specified
Bachelor Degree7 yrs expEnglish
Job Description
• Develop and execute 1:1, 1:few, and 1:many ABM programs that drive pipeline and accelerate deal velocity for Tier-1 enterprise accounts.
• Act as the bridge between Marketing and Sales. Lead weekly account-planning sessions to ensure marketing efforts are tightly synchronized with sales outreach.
• Deploy multi-channel campaigns across LinkedIn, direct mail (Sendoso/Postal), personalized web experiences, and high-touch executive events.
• Work with the content team to "version" existing assets (whitepapers, case studies) to speak directly to the pain points of specific personas (CTOs, VPs of Infrastructure, Site Reliability Engineers).
• Track and report on account engagement, pipeline influence, and ROI. You’ll move beyond "leads" to measure Account Health and Buying Committee coverage.
• Optimize our ABM tech stack (e.g., 6sense/Demandbase, HubSpot/Salesforce, LinkedIn Campaign Manager).
Job Requirements
- 7+ years of B2B demand generation experience, with at least 3 years dedicated specifically to Account-Based Marketing in the SaaS/Tech space.
- Familiarity with the IT Operations, Observability, Networking, or AI/ML landscape is a major plus.
- Expert-level knowledge of CRM (Salesforce) and Marketing Automation (HubSpot/Marketo).
- Experience with intent platforms (6sense, Demandbase, or Bombora) is highly preferred.
- Exceptional writing skills and the ability to present complex technical value propositions simply.
Benefits
- Competitive salary, equity package, and comprehensive benefits.
- A culture that values intellectual honesty, transparency, and rapid experimentation.
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