• Lead Analytics Strategy and Client Impact • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs. • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals. • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making. • Translate complex data into clear, actionable insights that drive media performance and business outcomes. • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps. • Own Advanced Analytics Execution • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data. • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case. • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks. • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative. • Own Reporting, Insights, and Data Integrity • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools. • Ensure accuracy, consistency, and integrity across analytics outputs. • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies. • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity. • Collaborate and Improve Analytics Operations • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies. • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability. • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation. • Support Team Growth (Future-State) • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback. • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.