• Lead the development and implementation of B2B access marketing tactics and pull-through resources, including materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs) • Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape, ensuring timely and profitable access • Work closely within Market Access & Patient services and other cross-functional commercial partners, including brand leadership, commercial operations, and HEOR, medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives • Identify and execute marketing needs for field access managers, including reimbursement marketing materials that support access and pull-through objectives • Implement key tactics for various payer channels (e.g., government, commercial) • Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans • Partner with Data, Analytics, and Operations to execute market research needs and gaps (e.g., Advisory Boards) • Support cross-functional brand teams, fostering collaboration and ensuring market access representation • Represent Market Access in Medical, Legal, and Regulatory (LMR) review meetings • Manage the payer marketing budget, agency of record, and external vendors as necessary