• The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. • This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. • The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation. • Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization. • Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies. • Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue. • Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships. • Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities. • Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints. • Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels. • Manage review and approval workflows across clients and internal creative, production, and technical teams. • Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery. • Set and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountability. • Contribute to documentation, workflow optimization, and process improvements across engagement tools and platforms. • Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations. • Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation. • Regularly present insights, learnings, and next steps to clients and internal stakeholders. • Provide guidance and support to junior team members including Coordinators and Specialists. • Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement.