• Implement and configure CDP platforms (e.g., Tealium AudienceStream, Segment, Hightouch) to enable data unification and audience activation. • Connect and maintain downstream integrations with platforms like Salesforce Marketing Cloud, Emarsys, Dynamic Yield, Facebook CAPI, Google Ads, and more. • Develop and validate data flows including event tracking, attribute enrichment, and audience triggers. • Configure and maintain tag management systems (Tealium iQ, Google Tag Manager) including JavaScript extensions, load rules, and data layer mapping. • Leverage API hubs and data streaming tools such as Tealium EventStream and Segment Connections to support real-time activation and integrations. • Support marketing automation initiatives through logic setup, testing, and platform configuration. • Translate technical requirements into implementation plans, tickets, or documentation. • Collaborate with strategy consultants, developers, and client stakeholders to align solutions with business goals. • Maintain documentation of platform configurations, tagging specs, and implementation decisions. • Troubleshoot and resolve issues across marketing tech stack and data pipelines.