• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management. • Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth. • Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights. • Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions. • Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution. • Oversee development of compliant promotional messaging and field enablement tools. • Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations. • Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards. • Leverage market research, customer insights, and analytics to inform strategy and optimize performance. • Establish KPIs tied to awareness, adoption, growth, and return on marketing investment. • Use data to continuously refine messaging, channel strategy, and investment decisions. • Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios.