• Own enterprise demand generation goals across leads, MQLs, and marketing-sourced pipeline • Develop and execute multi-channel campaigns targeting enterprise accounts (1,000+ employees), including paid media, ABM, email, content syndication, and webinars • Lead LinkedIn and account-based advertising strategy; partner with growth marketing on PPC/SEM • Manage budgets and optimize spend to maximize pipeline impact and ROI • Partner closely with sales and SDR/BDR teams on lead quality, account priorities, lead handoff, and conversion • Partner with the event marketing team to maximize ROI from executive dinners, conferences, and sponsorships targeting enterprise accounts • Track performance and report on key metrics including pipeline, conversion rates, and cost efficiency