Engineering a new economic paradigm.
Performance Marketing Manager
Location
New York
Posted
66 days ago
Salary
Not specified
Job Description
Job Requirements
- 4+ years of experience working on digital and performance marketing programs with demonstrated success managing multiple performance channels such as paid search, paid social, display, and affiliates — ideally within fintech, digital assets, or consumer financial services.
- Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).
- Proven success in building and scaling performance marketing channels to hit growth targets and balance efficiency.
- Strong analytical acumen and experience with attribution methodologies (first touch / last touch / multi-touch), incrementality, and full-funnel measurement. In other words, a deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.
- Demonstrated ability to analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.
- Experience working on cross-functional initiatives in fast-paced, high-growth environments.
- Familiarity with ad networks, marketing technology and data tools, such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs, CDPs like Segment, and analytics tools like Databricks, Mixpanel, Posthog, Excel and GA4.
- Excellent communication and stakeholder management skills, with a proven ability to gain buy-in across teams.
- A self-starter with a collaborative spirit, creative problem-solving skills, and a passion for advancing the future of finance and digital assets.
- Bachelor’s degree in marketing, business, analytics, or a related field (or equivalent experience).
Benefits
- Competitive base salary and discretionary bonus
- Flexible Time Off (i.e. unlimited paid vacation days)
- Company paid Holidays (11)
- Company paid sick leave
- Company-paid health and protective benefits for employees, partners, and other dependents
- 3% 401(k) company contribution
- Generous paid Parental Leave
- Free virtual coaching and counseling sessions through Headspace
- Opportunities to learn about the Crypto industry
- Smart, entrepreneurial, and fun colleagues
- Employee Resource Groups
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