Launch Potato
Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Senior Manager, Paid Media
Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
69 days ago
Salary
$100K - $140K / year
Bachelor Degree6 yrs expEnglish
Job Description
• You will lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence.
• You’ll combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies.
• You’ll partner with existing media managers to plan and allocate resources to execute on your campaign strategies.
• You’ll identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing.
• This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team.
• You’ll partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision.
Job Requirements
- Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals.
- Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
- Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem.
- Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
- Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
- Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams.
- Leadership experience mentoring and developing paid media teams.
Benefits
- Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
- Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
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