• Manage and grow a portfolio of existing partners, identifying opportunities to deepen relationships and maximize revenue potential. • Track partner performance across key KPIs and collaborate on marketing optimizations to foster mutual success. • Support the setup and ongoing management of BetterHelp’s partnership account on Impact.com, including helping migrate existing partners, ensuring accurate tracking, and supporting a smooth transition. • Conduct full-funnel analysis of partner campaigns, including acquisition costs, ROAS, and overall performance insights. • Prepare and deliver regular performance reports and recommendations to internal teams and external partners. • Negotiate affiliate CPAs, budgets, and campaign terms to ensure efficient spend and high ROI. • Maintain strong, proactive communication with partners through ongoing check-ins, strategy alignment, and issue resolution. • Actively support the development and ongoing refresh of affiliate creative assets to drive partner performance and alignment with brand guidelines. • Support the development of new partnership opportunities with creative ideas, test strategies, and cross-channel initiatives. • Collaborate cross-functionally with Marketing, Creative, Data, Product, and Legal/Compliance to launch campaigns and ensure seamless execution.