Bullseye Strategy
Data-driven digital marketing agency specializing in paid digital media, SEO, social media, and content marketing.
Copywriter, Content Ops Specialist
Location
Florida
Posted
67 days ago
Salary
$50K - $60K / year
Bachelor Degree2 yrs expEnglishCloudWord Press
Job Description
• Create compelling, on-brand copy across multiple clients with varying brand voices, digital channels, and formats while managing the tactical execution of content operations
• Produce everything from engaging social media posts to comprehensive whitepapers, ensuring consistency in voice, tone, and quality across all client touchpoints
• Write and edit organic social media posts
• Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more
• Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice
• Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content
• Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions
• Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)
• Conduct research to support content development and ensure accuracy across all deliverables
• Write content briefs for whitepapers and blogs
• Maintain brand voice consistency across all content types and client accounts
• Proofread and edit work to ensure high editorial standards and error-free delivery
• Upload content to social media scheduling tools (e.g., Cloud Campaign, Sprout Social, HubSpot - training provided)
• Prep blog posts by sourcing and adding appropriate stock imagery
• Utilize AI tools to create, optimize, and accelerate copy creation while maintaining quality standards
• Generate AI images to support content needs (training provided)
• Upload and publish blogs to WordPress (training provided)
• Maintain organized file systems and content libraries
• Track project timelines and communicate progress to team leads
• Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)
Job Requirements
- 2-4 years of copywriting experience in an agency or in-house marketing environment
- Exceptional writing and editing skills across multiple formats and tones
- Versatility in writing style with the ability to write across formats from long-form content to short-form social and ad copy
- Brand voice expertise with the ability to maintain consistency across all client communications
- Excellent attention to detail and proofreading skills
- Strong research capabilities for finding accurate information to support content development
- Time management skills for juggling multiple projects and meeting deadlines in a fast-paced agency environment
- SEO knowledge, including an understanding of keyword optimization and SEO best practices
- Technical proficiency and comfort learning new tools and platforms; willingness to embrace AI-assisted copywriting and image generation with tools like ChatGPT, Claude, Grok, Canva, etc.
- Collaboration skills to work well with cross-functional teams and accept constructive feedback positively
- Adaptability with flexibility in approach and ability to pivot when priorities shift
- Self-starter mentality with a proactive approach to identifying opportunities and solving problems independently
- Experience with WordPress a plus (training provided)
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
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