• Serve as the primary architect and owner of HubSpot configuration, day-to-day administration activities, campaign management and long-term roadmap. • Govern data organization, lifecycle stages, lead scoring framework, custom objects, workflows, sequences and 3rd party integrations. • Create and own a system for issue management, and troubleshoot and resolve any Hubspot-related issues or bugs, ensuring system stability. • Work closely with the marketing team to develop and execute marketing campaigns using Hubspot. • Establish CRM best practices, standards, and operational cadence for the company. • Architect advanced automation across Marketing, Sales, Service, and Operations. • Build robust and highly automated workflows that efficiently route/organize leads, accounts, revenue attribution, and lifecycle motion. • Lead integrations between HubSpot and all key systems including data warehouse, ERP/financial platforms, BI tools, third-party partners, and internal tools. • Ensure data integrity, security, performance, and real-time sync across systems. • Generate and interpret dashboards and reports to track marketing and sales performance, providing insights to stakeholders. • Synthesize CRM intelligence to drive strategic decision-making and cross-functional alignment. • Maintain and optimize Hubspot workflows, ensuring efficient and effective processes. • Lead ongoing audits, data hygiene, and operational resilience to support our CRM ecosystem. Relentlessly map out and execute on opportunities to reduce manual steps in all processes conducted within Hubspot. • Stay updated with the latest Hubspot features and industry trends, implementing improvements as needed. • Educate, enable, and mentor stakeholders across teams on CRM strategy, analytics, and tooling. • Support the sales team by providing Hubspot-related assistance and ensuring smooth sales processes. • Provide training and guidance to internal teams on Hubspot best practices and usage. • Onboard new HubSpot users and off-board users without interrupting client or internal stakeholder operations.