• Own PLG Campaign Execution (60%) • Design & Execute Multi-Channel Campaigns: • Plan and execute monthly PLG campaigns targeting specific user segments • Own multi-channel campaigns end-to-end from rollout to analysis • Collaborate with engineering to launch in-app banners, modals, and notifications • A/B test messaging, timing, and channels to optimize performance • Data-Driven Segmentation: • Work with data team to identify high-value user segments • Write segmentation criteria based on product behavior • Build and maintain custom messaging lists • Validate segment quality and iterate based on results • Measure & Iterate: • Track campaign performance: open rates, click rates, conversions, primary metrics • Run retrospectives after each campaign to identify learnings • Build a continuous optimization loop: test → measure → iterate → scale • Report results to leadership with clear insights and recommendations • Build PLG Infrastructure (30%) • Campaign Operations: • Build and maintain the PLG campaign playbook • Create reusable templates for emails, banners, dev handoffs, retrospectives • Establish processes for campaign planning, execution, and measurement • Set up dashboards to track campaign health metrics • Cross-Functional Collaboration: • Partner with product and engineering to build in-product components • Work with design on campaign creative (emails, banners, modals) • Collaborate with product on identifying campaign opportunities • Align with data team on segmentation logic and tracking • Strategic Growth Initiatives (10%) • Growth Experimentation: • Identify new campaign opportunities from product data • Test new channels • Experiment with growth loops and viral mechanics • Scale what works, kill what doesn't • Voice of Customer: • Analyze user feedback from campaigns (replies, support tickets) • Surface insights to product team on friction points • Inform product roadmap with campaign learnings.