• Develop and implement e-commerce strategies for Amazon, retailer.com, and emerging platforms that establish a strong brand presence and drive revenue. Understand how various channels are differentiated to DTC and shape strategies accordingly. • Collaborate with head of DTC to inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels. • Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensure all ecommerce channels are optimized for scalability and profitability. • Be accountable for the company’s execution and performance on Amazon, retailer.com and emerging platforms including merchandising, advertising, promotion, insights, and performance analysis. Partner with supply and finance to build accurate demand plans that ensure high service levels. • Build annual and long-term plans with a view to deliver sales while also building the brand. • Lead, develop, and mentor a high-performing e-commerce and cross-functional team. Play a key role in establishing a digital-first mindset within the organization. • Build a roster of partners that allow us to execute with excellence, leveraging latest technology that drives performance and efficiency. • Partner with the CEO, CFO, SVP, Sales, SVP, Marketing, and SVP, Supply Chain & Operations to ensure alignment on department and company KPI’s. • Test and Learn. Be innovative, continually research and test new ways to engage customers, and advocate internally for changes in systems, technologies, and processes to drive better performance. Be savvy with DIY testing scenarios to move quickly and make decisions. • Work cross-functionally with operations, engineering, finance, product development, customer service, and creative teams to manage projects to completion. • Collaborate with Hint’s Sales team to coordinate omni-channel promotions to support Hint’s overall sales goals.