• Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. • Activate, optimize and make efficient Local Services Ads (LSA) at scale. • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • Develop and maintain dashboards to track performance, efficiency, and spend. • Research and identify new keyword opportunities to expand our reach. • Implement audience segmentation strategies to improve targeting and efficiency. • Manage negative keyword lists and refine match types to improve campaign relevance. • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • Utilize automated bidding strategies and manual adjustments to improve ad performance. • Work closely with the product, engineering and content teams to align ad messaging with user intent. • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • Provide insights and recommendations to senior leadership to guide marketing strategy.