• Deliver strategic, data-driven paid media solutions and insight-driven storytelling that bridge campaign performance with client goals • Connect tactical media execution with strategic planning and reporting to maximize visibility, engagement, and applicant conversion across NAS’s top client accounts • Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads, ensuring alignment between campaign planning, execution, and client objectives • Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand, talent audience behavior, and client KPIs • Contribute to media planning sessions and briefs, offering insights on channel mix, audience targeting, and optimization strategies • Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads, Meta Ads, programmatic, and other paid channels • Analyze campaign performance data to identify trends, optimization opportunities, and actionable insights that connect media performance to business impact • Support Account Directors in client-facing presentations, articulating campaign performance narratives and demonstrating the “why” behind strategy recommendations • Guide the creation of quarterly and monthly paid media reports that clearly communicate results, performance shifts, and next-step recommendations • Collaborate cross-functionally with Creative, Analytics, and Engineering teams to ensure accurate campaign setup, tagging, and reporting integrity • Partner with internal teams to test, document, and share best practices for campaign planning, data storytelling, and optimization • Stay current with paid media platform trends, algorithms, and recruitment marketing innovations to inform strategic recommendations