• Develop paid media strategies that align with corporate demand generation goals and campaigns. • Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others). • Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation. • Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing. • Continuously optimize campaigns for CTR, CPL, and conversion rate performance. • Oversee A/B testing and experiment design to improve outcomes. • Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists. • Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4. • Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives. • Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences. • Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics. • Report on MQLs, lead quality, traffic patterns, and ROI by platform. • Translate insights into recommendations for future testing and scaling.