• Execute Net at Work’s video content roadmap in alignment with campaign and brand objectives. • Facilitate and record interviews, “Ask the Expert” sessions, and client or executive features. • Edit and optimize video content for YouTube, LinkedIn, Instagram, and Shorts/TikTok-style vertical formats. • Repurpose long-form video into short-form social clips, reels, and teasers to expand reach. • Maintain brand consistency through motion graphics, lower thirds, and intro/outro branding templates. • Publish, tag, and optimize videos on YouTube using SEO best practices (titles, descriptions, chapters, thumbnails, playlists). • Collaborate with the Content Marketing Manager to embed video into blogs, newsletters, and landing pages. • Work with the Paid Media Specialist to adapt and deploy video assets for advertising campaigns. • Actively manage engagement across YouTube comments, LinkedIn threads, and other social discussions. • Monitor audience sentiment, flag opportunities for brand participation, and identify emerging topics. • Respond authentically to audience comments and facilitate meaningful dialogue that strengthens community connection. • Track and analyze video performance metrics (impressions, engagement, retention, watch time, conversions). • Deliver insights to improve storytelling, topic selection, and posting cadence. • A/B test thumbnails, titles, and formats to maximize reach and audience retention. • Partner with internal SMEs, sales, and CX teams to uncover authentic stories and insights worth sharing on video. • Work closely with design and marketing leadership to ensure all creative aligns with brand standards and tone.