• Plan and execute growth optimization projects across multiple channels (paid, organic, partnerships, and product-led growth) • Support acquisition efforts including paid media, SEO, content distribution, and landing page optimization • Build and optimize automated lifecycle marketing campaigns (email, SMS, in-app) to drive activation and retention • Collaborate with product and engineering to test onboarding flows, conversion points, and user journeys • Use GTM tools to enrich data and support sales engagement • Analyze performance using dashboards and experiments (A/B tests, cohort analysis, funnel analysis) • Translate data and insights into clear recommendations and next steps • Contribute to overall growth strategy while owning execution of specific initiatives • Regular reporting on growth and funnel performance