• Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality • Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution • Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy • Continuously test creative, messaging, audiences, and offers with clear hypotheses • Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers) • Track and report on performance weekly and monthly, including insights and recommendations • Support forecasting and budget planning with data-backed recommendations • Collaborate with Brand and Content, • Work closely with Sales to align on lead quality, follow-up, and pipeline feedback.