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Paid Ads Specialist

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1-10Since 2021H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

63 days ago

Salary

Not specified

English

Job Description

• Plan, launch, manage, and scale paid media campaigns across Google Ads and Meta platforms • Support additional advertising channels as needed, including Bing Ads, TikTok Ads, and programmatic platforms • Continuously optimize campaigns to meet performance goals and maximize return on ad spend • Analyze performance data and identify trends to proactively implement improvements • Troubleshoot and resolve tracking, delivery, and performance issues efficiently • Ensure campaigns run smoothly with minimal downtime or data discrepancies • Implement and manage tracking using GA4, Google Tag Manager, and Google Search Console • Integrate Zapier workflows to support CRM and lead tracking processes • Set up and manage CallRail tracking to evaluate call quality and conversion performance • Create clear, actionable performance reports • Deliver insights and recommendations, explaining not only what is happening, but why and how campaigns can be scaled

Job Requirements

Hands-on experience managing and optimizing Google Ads campaigns
Experience working with additional paid media platforms such as Meta Ads, Bing Ads, or programmatic advertising
Solid understanding of performance tracking and attribution tools
Strong analytical and data-driven decision-making skills
Ability to manage multiple active campaigns in a fast-moving agency environment
Excellent written and verbal communication skills
Comfortable working independently in a fully remote setting while collaborating with a distributed team
Highly detail-oriented with a focus on delivering high-quality, accurate work
Proven background in paid media management within an agency or multi-client environment
Experience working with lead generation-focused campaigns
Strong problem-solving skills and ability to act quickly when performance issues arise.