• Own the definition, prioritization, and execution for features within the marketing technology and payments product areas. • Write clear, detailed, and prioritized product requirements and user stories, ensuring alignment with the product vision and customer needs. • Conduct focused market research, competitive analysis, and gather customer feedback to inform product iterations and identify opportunities for improvement. • Serve as the primary product contact for Engineering and Design teams, participating in daily scrums, clarifying requirements, and ensuring the product is built to specification. • Work closely with the Design/UX team to ensure features deliver an intuitive and superior user experience. • Collaborate with Product Marketing and Sales on feature readiness, internal training, and developing launch materials. • Track and analyze key feature metrics (KPIs), using data to drive continuous optimization and identify areas for iteration post-launch. • Partner with legal and engineering to ensure payment flows and marketing communications meet regulatory requirements (FTC, PCI-DSS, CAN-SPAM). • Manage communication with cross-functional stakeholders regarding feature status, trade-offs, and expected delivery timelines. • Perform other duties, as assigned.