• Stay ahead of market dynamics and competitive trends. • Ensure customer insights, partner inputs (retailer priorities, data partners, etc.), and market data directly inform roadmap and go-to-market priorities. • Champion the voice of the customer across Product and GTM functions. • Lead industry thought leadership through case studies, industry events, and customer meetings; engage in public, industry-related speaking engagements. • Shape and own the commercialization strategy for key expansions, new product launches, and new category creation—from prototype through market success. • Partner with Product, Engineering, and Marketing to translate strategy into scalable, profitable offerings. • Establish clear frameworks for product-market fit, pricing, packaging, lifecycle management, and execution. • Leverage deep product expertise to lead product strategy for growth, monetization, and portfolio expansion opportunities. • Partner with Finance to model business cases, profitability, billing alignment, and ROI across product lines. • Oversee new product introductions, ensuring alignment across Product, Marketing, Sales, Enablement, and Customer Success. • Build and standardize a product commercialization playbook to ensure consistent, high-impact launches. • Drive alignment between Product Management, Product Marketing, and GTM teams to optimize adoption, retention, and cross-sell opportunities. • Lead revenue-focused product initiatives, including pricing experiments and usage-based monetization. • Build and mentor a high-performing team of commercial- and growth-focused product leaders. • Foster a culture of ownership, accountability, and cross-functional collaboration. • Establish and track key success metrics related to product performance, including product adoption, ARR contribution, gross margin, and customer satisfaction.