• Build and maintain source-of-truth reporting across the ARR waterfall, including key dimensionality, and GTM Scorecard metrics. • Partner with BI/Analytics to develop scalable data models and dashboards that ensure data confidence and consistency for GTM stakeholders and analytics communities. • Define, document, and operationalize core GTM metrics, including logo definitions, ARR growth and accounting logic, funnel metrics, retention, and expansion. • Develop and maintain advanced SQL-based analyses to support forecasting, pipeline health, performance tracking, and strategic decision-making. • Deliver clear, actionable insights to GTM and RevOps leadership to support planning, prioritization, and execution. • Support operational analytics initiatives such as source attribution, channel and partner performance, and funnel optimization across Sales and Customer Success. • Ensure Salesforce data is well understood, modeled correctly, and effectively leveraged in reporting and analysis.