• Develop and own a comprehensive demand generation strategy aligned with revenue targets and sales pipeline goals • Define and manage lead generation KPIs, and success metrics; track performance monthly and report to leadership • Establish target profiles and audience segmentation to ensure campaigns reach the right buyers at the right time • Build an annual demand generation calendar incorporating campaigns, events, content initiatives, and promotional periods • Conduct regular performance reviews and optimization planning to maximize lead quality and conversion rates • Identify, brief, and oversee external agencies across key marketing functions • Establish clear deliverables, timelines, and performance metrics with each agency partner • Hold external partners accountable for quality, timeline delivery, and measurable results aligned with demand generation goals • Review agency performance regularly and recommend adjustments, optimizations, or vendor changes as needed • Manage vendor budgets and ensure efficient allocation of resources across agency partnerships • Foster collaborative relationships with external partners while maintaining objectivity and independence in performance assessment • Manage end-to-end execution of multi-channel demand campaigns including email, digital advertising, content marketing, webinars, events, and partnerships • Launch minimum 2-3 integrated campaigns per month with documented lead generation targets and ROI expectations • Create and optimize campaign landing pages, lead nurture sequences, and conversion flows • A/B test campaign elements to continuously improve performance and lead quality • Manage campaign budgets, and promotional spend to maximize ROI • Design and implement lead scoring models in collaboration with Sales • Own lead database management, hygiene, and segmentation; maintain lead flow dashboards and reporting • Analyze lead sources and conversion funnel to identify bottlenecks and optimization opportunities • Track lead quality, conversion rates, and sales cycle impact to measure program effectiveness • Leverage HubSpot and marketing automation platform to design and optimize workflows • Build dashboards and automated reporting for lead generation performance, pipeline influence, and revenue attribution • Manage marketing technology stack and integrations; troubleshoot issues and recommend platform enhancements • Establish attribution models to demonstrate marketing-influenced revenue and pipeline contribution • Analyze campaign performance data and generate insights to inform strategy adjustments and budget allocation • Present monthly demand generation metrics to leadership • Partner with Product Marketing to align campaigns with ideal customer profiles, product positioning and GTM strategy • Work with Sales team to understand customer pain points, and buying triggers; incorporate learnings into campaigns • Support Sales enablement with competitive positioning, case studies, and collateral that drives conversions • Coordinate with Partner Marketing on co-marketing initiatives and channel partnerships that accelerate lead generation