• Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships. • Experience in designing and driving outbound ABM campaigns. • Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance. • Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies. • Provide marketing support for product launches and other key initiatives. • Establish and monitor key performance indicators (KPIs) specific to marketing efforts. • Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals. • Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans. • Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.