• Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships. • Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail. • Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability. • Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership. • Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility. • Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware. • Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception. • Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time.