• Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals. • Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results. • Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization. • Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes. • Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion. • Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel. • Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence. • Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams. • Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.