• Support the recruitment process for partner acquisition, providing air cover to the Alliances team to ensure Ottimate is top of mind for our future channel partners • Develop channel marketing strategies designed for all types of partners (reseller, referral, OEM) to drive long-term, scalable growth • Work closely with each partner to understand and execute on the optimal GTM tactics for driving joint pipeline and co-sell opportunities based on partners’ tiering and strategic importance • Produce joint content assets in collaboration with industry subject matter experts to tell the ultimate “better together” story • Ensure partners are kept up-to-date with the latest product and company announcements from Ottimate • Work with the Ottimate events team to ensure partner participation is considered in all Ottimate marketing motions • Own the partner marketing budget, ensuring it’s allocated to drive maximum ROI • Conduct market research and analysis to identify channel trends, opportunities, and competitor activities • Drive industry-specific marketing to the appropriate partner audience