• Lead global initiatives related to professional promotion, omnichannel planning, and market research for the BTK CDAC brand. • Build promotional strategies, campaign execution, and insight generation to prepare for competitive market dynamics. • Work closely with global and local cross-functional teams and report to the Senior Director, Global Commercial Lead, BTK CDAC. • Develop and lead global professional promotional strategy to support global launch for BTK CDAC, in alignment with brand positioning and cross-functional objectives. • Serve as global omnichannel lead, shaping the vision and pull-through of multichannel customer engagement tactics. • Collaborate with local markets to align on core campaign content, digital execution, and promotional pull-through. • Collaborate with global and local congress leads to ensure consistent, compliant, and impactful representation of BTK CDAC at key conferences. • Act as a liaison for insight generation, consolidating feedback across global teams and tracking shifts in the market landscape.