• Develop and manage large, strategic, integrated marketing programs focused on MSS offerings. • Define and execute integrated marketing strategies aligned to business goals. • Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns. • Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution. • Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels. • Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services. • Drive campaigns for net-new customer acquisition, expansion, and upgrade motions. • Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales. • Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns. • Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars. • Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies. • Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness. • Manage budgets and adhere to finance, procurement, and vendor management policies. • Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.