• Member of Yourgi leadership team • Large team leadership, team hiring/growth, and direction setting • Executive alignment and communication, including board of directors • Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals • Build trust and credibility in a category where care, safety, and reliability are essential • Create the marketing / revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels • Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market • Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue • Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic • New account creation: convert traffic to new Yourgi account signups that have high intent to book • New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards • Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards • Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue • Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time