• Serve as the primary administrator and subject matter expert for Salesforce, supporting Sales, Customer Success, Providers, Finance, and Member Services. • Own administration and user support for related GTM systems (e.g., CS platforms, ticketing systems, billing tools, or customer engagement platforms). • Manage user access, roles, permissions, profiles, and licenses across platforms. • Build and maintain reports, dashboards, and workflows to support team performance and decision-making. • Create and manage custom Salesforce objects, fields, formulas, validation rules, and page layouts. • Implement process automation and system workflows using Salesforce Flows, Process Builder, and other relevant tools. • Maintain data integrity across systems through imports, deduplication, and ongoing audits. • Collaborate with cross-functional stakeholders to understand evolving business needs and translate them into scalable system configurations. • Troubleshoot and resolve user-reported issues, system errors, and integration gaps. • Keep documentation of system architecture, processes, and configurations up to date. • Stay current on platform best practices, upcoming releases, and opportunities to enhance functionality across tools.