• Conference/event support: 40% • Work directly with Marketing Communications Manager and in coordination with relevant sales team members to manage all conference tasks • Support all webinar initiatives & tasks • Execute on practical tasks such as email scheduling, shipping logistics, and printing. • Occasionally travel on location to assist with booth set up and event planning in person. • Marketing Operations: 10% • Maintain and update all campaigns and contact lists are current in Hubspot CRM • Generate regular reports on marketing metrics and campaign performance • Implement monthly data cleaning protocols through regular database maintenance and keep marketing dashboard current • Support lead tracking by ensuring that all contacts are properly tagged for marketing reporting • Document marketing processes and maintain operational calendars • Market Research: 10% • Help the team stay up to date on market & competitive research • Maintain research databases and prepare summary reports • Monitor industry news and distribute relevant updates to internal stakeholders • Support the development and maintenance of customer personas and market positioning materials • Own and pitch new strategies of communication for our target markets • Product Marketing Support: 20% • Assist with the marketing project management across training/implementation/customer comms for all new products and product updates • Organize and maintain product marketing assets including screenshots, video, and documentation • Compile new product information from all team members to inform marketing campaigns • Help maintain consistent product messaging across all marketing channels • Develop and Manage Content: 20% • Social media community management, primarily on LinkedIn • Execute the company’s LinkedIn content calendar with regular, consistent posting • Create and edit marketing graphics and ad assets in Canva according to brand guidelines • Coordinate blog publication schedule and assist in interviewing / writing content • Prepare and distribute quarterly email newsletters and campaign communications for both customer and prospective audiences • Support content organization and digital asset management • Assist with basic website updates and maintenance of marketing content • In addition to specified tasks, this position will have the opportunity to define additional growth areas that both contribute to Lyssn’s sales and marketing goals and provide for professional development and the opportunity to develop new skills.