• Identify and develop strategically important key accounts in the drugstore and grocery retail sectors • Establish new business relationships in the retail sector and open up new sales channels • Develop tailored account plans taking into account forecasts, budgeting and market potential • Manage existing retail partners and build long-term, trust-based relationships • Support the preparation and conduct of annual reviews and commercial negotiations • Deliver presentations and training for internal and external stakeholders • Monitor ongoing market trends and competitor activity to optimize our sales strategy • Create KPI tracking and reporting to steer account performance • Derive data-driven recommendations and proactively implement them • Coordinate internally with Brand, Supply Chain and Marketing to execute all measures