• Drive the planning, execution, and optimization of email, push, and SMS marketing campaigns, ensuring timely delivery through coordination with internal and external stakeholders • Use campaign and customer data to analyze performance, surface insights, identify opportunities for improvement, and recommend data-driven campaigns, triggers, and optimizations to the marketing team • Design and implement A/B tests to optimize all customer communication content, subject lines, send times, and other variables • Monitor test results and use data-driven insights to refine future lifecycle marketing campaigns • Drive the migration of marketing automation platforms and ensure seamless transition without impacting campaign delivery and data integrity • Implement new marketing automation tools and technologies to enhance operational efficiency • Collaborate cross-functionally with Engineering, Product, Customer Service, Marketing, and other stakeholders to integrate marketing automation systems with other platforms, meet deadlines, and drive streamlined customer communications • Develop and manage custom event triggers and automated workflows to enhance personalization and engagement • Monitor and adjust event-based campaigns to ensure they meet business objectives • Ensure all email, SMS, push, and in-product messaging campaigns comply with relevant regulations, including CAN-SPAM,TCPA, CPRA, and other data protection laws • Stay up-to-date with best practices and industry trends for email, sms, and push communications • Leverage AI-powered tools to enhance personalization, optimize campaign performance, and drive scalable customer engagement strategies