• Develop and execute multi-channel ABM campaigns—including email, paid digital, webinars, and direct outreach—to land and expand enterprise accounts. • Build brand awareness and consideration through earned strategy and tactics - and the ability to build engagement through LinkedIn and owned assets from site content to podcasts. You’ll contribute to the development and refinement of Parallel Domain’s brand messaging, ensuring clarity, consistency, and differentiation across all marketing channels. • Oversee the personalization and distribution of high-quality content (e.g., blogs, whitepapers, case studies, videos, and webinars) that educates and engages our specific target audiences. • Deploy and experiment with the latest AI tools for content generation, personalization, segmentation, and analytics to optimize campaign efficiency and impact. • Orchestrate a content and ABM calendar synchronized with product launches and campaigns. • Measure and report on key ABM and content metrics (engagement, conversion, pipeline acceleration), translating data into actionable insights for ongoing improvement. You’ll monitor key marketing KPIs to assess the effectiveness of campaigns, ensuring they are data-driven and aligned with business goals. • Use customer insights to inform strategy and content, using analytics tools to assess customer engagement, campaign performance, and lead conversion, refining strategies accordingly.