• Own the end-to-end email and SMS marketing program, including campaign strategy, execution, and optimization • Design and implement full-funnel lifecycle strategies (welcome, onboarding, post-purchase, OOS & replenishment, win-back, VIP, churn prevention) • Build and operationalize RFM-based segmentation models to personalize messaging and prioritize full-price, high-impact audiences • Work cross functionally with creative teams to develop testing strategies, and recommend optimizations through messaging, design, templates, CTA’s, timing, and incentives to improve engagement and revenue per subscriber • Build, deploy, and optimize automated flows and campaigns in Klaviyo • Develop and scale SMS programs, including compliance, segmentation, and performance optimization • Partner with creative and brand teams to design and iterate on email/SMS assets (comfortable working in Figma) • Support lead generation and list-building initiatives, including on-site capture, sweepstakes, promotions, partnerships, and events • Collaborate with paid, ecommerce, and web teams to align lifecycle messaging with acquisition campaigns and landing experiences • Develop targeted strategies for high-value and repeat customers to increase frequency and lifetime value • Own email and SMS performance analytics, including revenue attribution, engagement, deliverability, and cohort analysis • Build and maintain executive-ready dashboards and summaries that clearly communicate channel performance and insights • Leverage data across platforms (Shopify, Klaviyo, loyalty tools, analytics platforms) to inform strategy and decision-making