• Manage all aspects of user and license administration, including setup, deactivation, roles, profiles, and permission sets • Provide timely triage and resolution for user support tickets and technical inquiries • Build and maintain custom reports and dashboards to provide actionable insights for sales and marketing teams • Document system processes, custom configurations, and standard operating procedures to maintain an internal knowledge base • Execute Salesforce configuration changes such as custom fields, objects, lightning pages, and flow automation • Conduct user training sessions and develop supporting materials to improve platform competency • Gather and document requirements from stakeholders to translate business needs into technical solutions • Monitor user adoption rates and gather feedback to identify areas for system improvement • Assist with regular data hygiene tasks, including deduplication and mass updates using Data Loader • Assist with testing and QA in sandbox environments to ensure successful deployments