- Design and execute account-based, in-market programs aligned to TCP’s revenue growth priorities, including: - Executive dinners and peer roundtables - Vertical- or role-based regional events - Partner-led co-marketing programs in priority markets - Activate ABM and intent insights locally to determine where and how to deploy field programs. - Partner with AEs and AMs on: - Named account selection - Expansion hypotheses - Pre-event invitation strategy and post-event follow-up plans - Support three core field marketing motions: - New account acquisition in enterprise and high-density mid-market regions - Customer expansion into new departments, sites, or use cases - Strategic deal acceleration for high-ACV, competitive opportunities - Own end-to-end program execution — from concept and logistics to execution and post-event measurement. - Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability. - Track and report on engagement and pipeline impact tied to specific accounts and opportunities.