• Develop and execute a comprehensive ABM strategy focused on Enterprise and Strategic accounts, prioritizing 1:1 and 1:Few program tiers • Partner with Sales leadership to define target account lists, ideal customer profiles (ICPs), and account tiering criteria • Build account selection frameworks that incorporate firmographic data, technographic signals, intent data, and propensity-to-buy indicators • Develop detailed account plans for 1:1 accounts, including stakeholder mapping, personalized value propositions, and multi-touch engagement strategies • Create cluster strategies for 1:Few programs targeting accounts with shared characteristics, industries, or use cases • Set ABM goals, KPIs, and reporting frameworks aligned with pipeline and revenue targets • Leverage 6sense to monitor account-level intent signals, buying stage progression, and engagement trends across target accounts • Use Warmly to identify and engage website visitors from target accounts in real-time, enabling timely sales outreach • Utilize Clay for account and contact enrichment, building comprehensive profiles of target accounts and buying committees • Translate intent signals into actionable plays, triggering personalized outreach, ads, and sales engagement at optimal moments • Build dashboards and alerts that surface high-intent accounts to Sales in real-time • Continuously refine intent models and scoring based on conversion data and feedback loops • Design and execute hyper-personalized, multi-channel campaigns for 1:1 target accounts, including custom landing pages, personalized content, and tailored messaging • Develop 1:Few campaign playbooks targeting account clusters by industry, use case, or shared pain points • Create account-specific content including executive briefings, custom ROI analyses, solution assessments, and personalized videos • Orchestrate multi-touch journeys across email, direct mail, digital ads, social, phone, and in-person touchpoints • Coordinate messaging and timing with Sales to ensure seamless, coordinated account engagement • Test and optimize campaign elements including messaging, creative, channels, and cadences • Plan and execute targeted ABM advertising campaigns via 6sense, LinkedIn, and programmatic display to reach buying committees at target accounts • Develop account-specific and segment-specific ad creative and messaging • Build retargeting programs to nurture engaged accounts through the buyer's journey • Manage ABM advertising budget, optimize spend allocation, and maximize ROI • Track ad performance at the account level, measuring reach, engagement, and influence on pipeline • Coordinate advertising air cover with sales outreach and field marketing activities • Plan and execute field marketing programs for target accounts including executive dinners, roundtables, workshops, and VIP experiences • Design and lead customer roadshows that bring Tempo executives, product leaders, and customer advocates directly to strategic accounts and prospects • Coordinate regional events targeting clusters of 1:Few accounts in key geographies • Partner with Sales to identify high-value event attendees and drive meaningful engagement before, during, and after events • Create memorable, high-touch experiences that differentiate Tempo and accelerate relationships with executive buyers • Measure event impact on account engagement, pipeline progression, and deal velocity • Develop and execute pipeline acceleration programs targeting active opportunities in Enterprise and Strategic accounts • Design deal-specific marketing plays to influence key stakeholders, overcome objections, and advance stalled opportunities • Engage buying committee members who are not yet active in the sales process through targeted outreach and content • Create competitive displacement campaigns targeting accounts using competitor solutions • Partner with Sales on late-stage deal support including executive engagement, custom business cases, and reference connections • Track and report on marketing's influence on deal velocity, win rates, and average deal size • Collaborate closely with the Director of Partner Marketing to integrate ABM programs with partner co-selling motions • Develop joint ABM campaigns with Channel Partners targeting shared strategic accounts • Coordinate account coverage and lead routing between Tempo direct and partner-led opportunities • Leverage partner relationships and expertise to enhance account intelligence and access • Include partners in field marketing events and customer roadshows where appropriate • Align ABM account plans with partner account planning processes • Serve as the primary marketing partner to Enterprise and Strategic Sales teams, building trust and tight collaboration • Participate in pipeline reviews, QBRs, and account planning sessions to align marketing efforts with sales priorities • Enable Sales with account insights, intent data, engagement history, and recommended plays • Build feedback loops to continuously improve ABM programs based on sales input and deal outcomes • Report on ABM performance including account engagement, pipeline contribution, and revenue influence • Bring your thinking, strategies, and ideas to advance our company's values, unique culture, and vision for the future