• Own Measured’s content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership. • Define and evolve core content pillars (“tent poles”) and build full-funnel content journeys across awareness, consideration, and decision. • Identify white-space topics and POVs where Measured can lead the market—not follow it. • Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view. • Produce and oversee high-quality content, including: • Short-form blogs (300–500 words) • Deep, long-form pieces (900–2,000+ words) • POV essays, bylines, customer stories, and research-driven content • Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences. • Act as a strong editor—elevating clarity, argumentation, and credibility across all content. • Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable. • Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets. • Track content performance across engagement, pipeline influence, and downstream impact—not just traffic. • Continuously optimize content based on performance data and audience insights. • Collaborate closely with: Product & Data Science to ensure technical accuracy • Sales & Revenue Marketing to support enablement and deal acceleration • Comms & PR to amplify thought leadership externally • Video & Events teams to extend content into multimedia and live formats • Maintain a clear, well-run content calendar and production workflow across teams. • Build scalable, repeatable content processes that balance speed, quality, and rigor. • Manage competing priorities with strong judgment and clear communication. • Take ownership, move proactively, and do what’s needed to deliver impact.