• Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels • Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns • Act as the final gatekeeper for quality, tone, and Cribl-ness. Mentor the broader team to elevate their storytelling craft • Serve as the blog editor, executive producer, and potential host/moderator for branded video series and podcasts • Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets • Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement • Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program • Design the incentive structures and community-building activities that make creators want to advocate for Cribl • Collaborate with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey • Work with Corporate Communications to create the strategy for corporate news and milestones.