• Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics. • Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams. • Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations. • Ensure consistent messaging across all channels. • Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout. • Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets. • Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth. • Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials. • Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning. • Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments. • Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation. • Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth. • Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.