• The E-Commerce VP is responsible for driving the company's e-commerce strategy, driving sales growth via direct-to-consumer channels and marketplaces. • Oversee the development and management of the e-commerce website, mobile, marketplaces (Amazon, Walmart, specialty). • Collaborate with creative services, marketing, product, and supply chain to ensure timely launch of products online. • Optimize conversion through UX enhancements, SEO, SEM, A/B testing, and performance analytics • Implement and analyze sales and traffic data using tools such as Google Analytics, SQL, BI platforms (Tableau, Power BI) • Lead digital marketing campaigns (PPC, email, social) to drive traffic and customer acquisition • Build and lead an e commerce team—channel managers (e.g. eCommerce Channel Manager), merchandisers, content specialists • Manage e commerce P&L budget, forecasting, vendor and technology partnerships • Stay informed on industry trends, marketplace policies, and competitive landscape; act proactively to adapt • Ensure compliance with regulations and company’s ethical and transparency standards in digital operations • Utilize web analytics and data insights to identify opportunities for optimization and make data-driven decisions to enhance the online shopping experience. • Develop and implement a comprehensive risk management strategy to identify, assess, and mitigate potential risks related to e-commerce operations.