• Assist in the development of go-to-market plans (campaign phases, themes, channels, promotions). • Ensure all project elements are up-to-date in our master marketing calendar, including all key dates (reveal, alpha/Beta, demos, announcements, launch, post-launch updates). • Serve as the primary coordinator for both our internal creative team and external creative vendors engaged in marketing asset creation (video, motion, print, trailers, asset localization). • Ensure all marketing elements (trailers, screenshots, banners, emails, press kits, social assets, ecommerce assets) are executed according to plan and schedule. • Coordinate with email marketing, social, and community teams to schedule and deliver promotional content. • Understand approval workflows and ensure that all creative assets are reviewed and approved prior to deadline • Ensure that product pages are up-to-date for launch and optimized and updated post-launch, as needed • Act as the digital asset manager for assigned projects: organize, version control, catalogue, and distribute marketing assets as needed to internal and external stakeholders.