• Develop the Federal Strategy for HCPs and patients and build an effective messaging platform to drive adoption of Dexcom G7 15 Day. • Develop, execute, and monitor Omnichannel marketing efforts—including personal (Federal Field Sales) and non-personal (media) initiatives—to support our Federal strategy. • Support in-office interactions, including patient education that incorporates health literacy principles. • Lead market research initiatives to better understand the needs of our veterans and federal employees. • Work as part of a dynamic, high-functioning, cross-collaborative team to ensure awareness and alignment across the organization. • Manage marketing budget tracking and reporting. • Manage the formal medical, legal, and regulatory process to ensure all marketing tactics are compliant and aligned with our standards and guidelines. • Partner with other functions, external agencies, and business partners to leverage all connection points and drive toward shared business goals.