• Develop and execute the strategy for long-term growth of the line of business • Manage Line of Business revenue and contribution margin • Develop and deploy global strategy by Line of Business • Manage strategy deployment through Key strategic Initiatives • Develop and execute new product development strategy based on VOC • Maintain NPD governance through stage gate process • Manage strategic capital deployment for key initiatives • Manage pricing based on the next best alternative • Monitor application developments across regions to identify trends • Act as a ‘Global Ambassador’ for the product line