• Own copy and messaging for campaigns, product launches, web, and major brand moments • Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative • Translate complex product stories into narratives that resonate emotionally and intellectually • Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance • Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking • Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency • Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns • Develop frameworks that extend creative ideas across touchpoints with coherence and impact • Present creative strategy and rationale to cross functional partners and leadership • Help mature our brand strategy alongside the design leader, building adoption across the organization • Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection • Bring curiosity and rigor to understanding our products deeply enough to tell their stories well